Marketing
Branding
Creative Strategy
Web & Social Media
Public Relations
Public Speaking
"The Big Idea"
PROJECTS
OUTSOURCING THE CMO FUNCTION / GOVERNANCE IN THE HOSPITALITY VERTICAL
MARKETING & PR
> Outsourced Director of Marketing and strategy for the Newport Restaurant Group
> Website, social media, advertising, public relations, identity, Restau-tech, for Paola's Restaurant. Outsourced CMO.
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> Digital Marketing , Sales Development and PR for Physician formulated JAS - Just Amazing Skincare
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> Public Relations and event marketing for 9 New York Health and Racquet Clubs in NYC.
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> PR and marketing for 46 Tiger Schulmann's Mixed Martial Arts Fitness Centers
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> Traditional, diigital and social media campaigns for Gourmet Daily, a meal delivery service for wellness and weight loss.
> Restau-tech consulting for Investment Community through Gerson Lehrman Group
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> Outsourced CMO for Brooklyn Bottling
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> Blogger for The New School of Cooking:
212 to YOU - A summary of NYC food trends
BRANDING
> Brand logo, website, video content, photography, copy, email templates and event marketing, for Dermatology practice of Dr. Bruce Robinson, MD
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> Brand platform, website, visual icons and events for Reliant Recovery Water, a functional bottled water brand from Seattle.
> Corporate Identity program for Tauck World Discovery (Tauck Tours), a leading luxury travel company, involving re-branding of name, logo, systems and implementation.
> Branding and Corporate name development for Interwoven Design Group.
> Branding for PLATES Restaurant including business plan, logos, identity, database management, restaurant tech, extensive PR
> Branding for Canada's Choice Bottled Water. Marketing Plans and Distribution.
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> Brand platform, USP, and product launch for San Pellegrino Mineral Water and Soft Drinks and Acqua Panna Water.
SPEAKER
> "A Talk w/ Leaders in the Restaurant World" Wharton Club of NY
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> "Restaurant Trends & Transactions"
Expert Webinar - Webcast
> "Marketing Bitz BootCamp"
Small Business Marketing NYC
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> "Thinking Big for Small Business"
YEXT - LocationWorld NYC
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> "Restaurant Tech and Digital Marketing"
Institute of Culinary Education
> "Disruptions: "Food & Beverage Industry"
Wharton Club of NY
> "Women & The Entrepreneurial Experience"
Gotham Media - NYC
> "Food & Beverage Industry Trends"
Women's Professional Exchange of New York
> Case Study Presenter - International Association of Culinary Professionals
> "Making It Work - The Mommy Track"
W.I.N Conference - Milan, Italy